Memorial Day
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Customer Favorites
HUDSON
Be a SHARK with official HUDSON Boat Works performance apparel. JL partnered with HUDSON because we embrace their philosophy of living each day to push the pace of high-performance rowing.
Team JL
Team JL Racing is a Worldwide Ambassador Program that brings together rowers from all over the globe who love the JL brand, want to help build the sport, and connect with rowers around the world.
Team JL is about more than just clothing. It is about creating lifelong connections through a shared love of sport and a brand that supports and loves rowing. We've been here, supporting rowers worldwide for 35+ years, and this is just the beginning! Be a part of something bigger! We're fast. We're fun. We look darn good in our JL gear! Join us in our Olympic year to bring JL comfort and performance to future rowing generations!
THE LAUNCH BLOG
Mother's Day 2025 Gift Guide
Mother's Day is a special day for all types of moms out there. Not sure what to get the mom in your life? Check out our gift guide below. We've picked some standout (just like moms!) unisuits and trou to create outfit combinations for everyone.
Whether she’s powering through early mornings on the water or cheering from the sidelines with style, these pieces are made to move with her. Think standout colors and patterns, comfort, and thoughtful details—just the kind of love she deserves.
From bold prints to classic colors, you’ll find something that fits her vibe perfectly. She's earned it!
FRBC Launches New Rowing Safety Video
Fulham Reach Boat Club is proud to announce the launch of a new Rowing Safety Video by Fulham Reach Boat Club (FRBC) — a vital new resource designed to support safer rowing for everyone in our local community, particularly new audiences who may not have connections to the river or the sport of rowing.
“Rowing on the Distaff Side”: A Brief History of the National Women’s Rowing Association (Part I)
Elizabeth Manley writes about the history of the National Women's Rowing Association. While still rare, the few existing rowing clubs that welcomed women came together from the East and West Coasts to increase their influence through this newly formed National Women’s Rowing Association (NWRA). While women’s rowing was not yet an Olympic sport, a number of countries were already sending women competitors to international regattas and the NWRA hoped to ensure the U.S. did not get left behind. In addition to promoting women’s competitive rowing at the international level, though, the group sought to “give direction, control, and coaching to the women involved” in member clubs. The group hoped to make sure, according to co-founder and Rowing Director for Mills College Ed Lickiss, that competition for women grew and developed in the U.S. and internationally but also that “the interests of existing women’s rowing groups” would be incorporated as part of that growth.