Gear to Elevate Every Stroke
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HUDSON
Be a SHARK with official HUDSON Boat Works performance apparel. JL partnered with HUDSON because we embrace their philosophy of living each day to push the pace of high-performance rowing.
Team JL
Team JL Racing is a Worldwide Ambassador Program that brings together rowers from all over the globe who love the JL brand, want to help build the sport, and connect with rowers around the world.
Team JL is about more than just clothing. It is about creating lifelong connections through a shared love of sport and a brand that supports and loves rowing. We've been here, supporting rowers worldwide for 35+ years, and this is just the beginning! Be a part of something bigger! We're fast. We're fun. We look darn good in our JL gear! Join us in our Olympic year to bring JL comfort and performance to future rowing generations!
THE LAUNCH BLOG
Athlete Spotlight: Isabella Pearson
CHANEL and The Boat Race Announce Long-Term Partnership
CHANEL and The Boat Race Company Ltd have announced the signing of a long-term partnership with CHANEL as Title Sponsor and official Timekeeping Partner. The 2025 event will become The CHANEL J12 Boat Race. The historic race between Oxford and Cambridge Universities was established nearly 200 years ago in 1829. It is the oldest major sporting event in the UK, with the dark and light ‘Blues’ crews of eight rowers pitted against each other on the River Thames every year in the Spring.