EVERYDAY TRAINING
Solids & basics built to keep up.
BECAUSE BORING ISN'T YOUR STYLE
Fun prints, serious performance.
UNLOCK NEW ARRIVALS
Be the first to access new styles!
HUDSON
Be a SHARK with official HUDSON Boat Works performance apparel. JL partnered with HUDSON because we embrace their philosophy of living each day to push the pace of high-performance rowing.
Team JL
Team JL Racing is a Worldwide Ambassador Program that brings together rowers from all over the globe who love the JL brand, want to help build the sport, and connect with rowers around the world.
Team JL is about more than just clothing. It is about creating lifelong connections through a shared love of sport and a brand that supports and loves rowing. We've been here, supporting rowers worldwide for 35+ years, and this is just the beginning! Be a part of something bigger! We're fast. We're fun. We look darn good in our JL gear! Join us in our Olympic year to bring JL comfort and performance to future rowing generations!
THE LAUNCH BLOG
Purdue Crew Row-a-Thon
Each year, Purdue Crew engages in a fundraising effort known as the “Row-a-Thon.” The Row-a-thon event takes place at the Tippecanoe Mall in Lafayette, Indiana, and is a community service event to support both the Lafayette Urban Ministry’s (LUM) Good Samaritan Fund as well as Purdue Crew. This year, the Row-a-Thon will take place on Saturday, February 8th from 8am-6pm EST. Athletes will row a marathon, 26.2 miles, over the course of three hours on indoor rowing machines.
Black History Month 2025 Pre-Order Store
Black History Month is an annual celebration honoring the achievements and contributions of African Americans throughout U.S. history. This February, we are proud to announce a special collaboration with Team JL Ambassador, Maurice Scott. Join us in celebrating diversity and excellence in our sport with these exclusive performance apparel designs. Together, let's commemorate and amplify the voices that have shaped our history and continue to inspire us today.
Xavier University Announces Rowing as Official Varsity Sport for Men and Women, Fall 2025
The pioneering Xavier University of Louisiana Rowing Club, launched in September 2023, has expanded over the past 16 months, driven by the student-athletes’ enthusiastic participation in practices, travel training sessions, indoor and intramural regattas, and advocacy for the club and sport in their community. Now, with the support of the university, rowing will become an official varsity sport in fall 2025. This marks a major step in equality and access in the long history of the sport.